As your company begins to learn about advertising on the
Internet, certain terms and related jargon will come up rather
frequently. While other search engines hound potential sponsors
with aggressive salespeople who use these terms as forms of buyer
intimidation, Azoos.com presents them in plain, simple terms --
viewable from any web browser!
The term "actuals" refers loosely to one of several
methods of billing that a search engine might practice. Most sites
can tell potential advertisers in advance exactly how many
impressions will be served during a particular month. They then
have sponsors sign a contract agreeing to purchase that number of
impressions over a 3, 6, or 12 month period. If a greater or
smaller number of impressions ends up being delivered during any
given month, the advertiser is still billed for the agreed upon
amount with any deficiency being made up for only during the last
month. In contrast, those search engines who charge advertisers
based on "actuals" will bill for a different
amount each month -- reflecting only the amount of
impressions actually delivered.
Through Ratio - Nope, it's not hard geometry! It's
actually simple mathematics. Take the number of times a sponsor's
banner is displayed and divide it by the number of people who
actually click on it. The resulting % is the advertiser's click
through rate -used to measure the success of their online ad
campaign. Most search engines provide their sponsors with private
site locations to log in and check related campaign performance
Cost per thousand banner displays. A $9/cpm rate means that
a sponsor will be charged $9 for every 1,000 times their banner is
- This term is used to describe banner ads created by
the sponsor and sent to the search engine's placement team.
Really, it's just another term for "banners!"
Rotation or Run Of Site (ROS) - This form of banner
advertising is the most untargeted of all but it's also the least
expensive! It implies that the sponsor's ads will be run in
circulation randomly around the search engine's various pages
without targeting any particular section of the site.
- Each time an advertiser's banner is displayed, one
"impression" is counted.
Order - Presumably clever salespeople tend to use this
terminology to replace the less appealing word for what they are
actually sending you to sign: a contract!
Banners - Although a bit higher in price, targeted
banners offer sponsors the unique opportunity to select the
specific category pages on which their banners will appear OR to
select particular keywords that, when search for, will produce
results with that sponsor's banner displayed.
Advertising With Azoos...
A Campaign Specialist | Azoos
Ad Rates & Products
| Glossary of Online Advertising Terms
| An Industry "Low
ironic that in today's troubled Internet market,
there are still so many older search engines whose
sales reps seem to rush new prospects off the telephone or
who are even turned off to a sale when their buyer asks
"too many" basic questions. At Azoos.com
we believe that Internet advertising shouldn't be a
mystery reserved only for the privileged few who have
taken courses in the "new" media's awkward
jargon. In fact, we're even proud to display definitions
for some of the industry's most commonly used terms right
here! Make YOUR campaign as successful as possible and
know the facts before you advertise!!!
intelligent as Azoos is, his wisdom couldn't
possibly predict every question that might be roaming the
minds of Internet advertisers. If you have a
concern not addressed in the text of our web pages, please
don't hesitate to let us know! Click
here to launch an auto-addressed email to our advertising
department and expect a detailed reply within just 3-5
business days (usually much less!) Please be
specific with respect to your question's content and don't
forget to proofread before submitting (We'd like to be
sure we understand your query fully so that our reply is
as worthwhile to YOU as possible!) If you're ready to
begin your ad campaign right away, just fill out
our fast, easy online request
form and an Azoos rep will contact you directly! Click
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